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Bonfaire Accessories Online Trunk Show – Keiron McCammon Interview

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Photo: Bonfaire – Continue Reading BelowPhoto: BonfaireThere’s a new online trunk show platform on the web—and this one is focused exclusively on designer accessories. Bonfaire.com, which just launched last month, allows shoppers to pay 50 percent upfront on shoes, handbags, and jewelry when they order canadagooseonsale.biz , and then the other 50 percent when the item is shipped. »Our focus is fashion directly to the consumer www.canadagooseonsale.biz , unlike it’s been done before, » Keiron McCammon, Bonfaire co-founder and CEO, told ELLE.com. « We’re working with designers—in New York, Milan, Paris, Korea, Brazil—to [allow the consumer to] preview their seasonal collections at the same time the retailers are coming to see the collections and deciding what they want to place their orders on. » Established labels like Missoni, Camilla Skovgaard, Alejandro Ingelmo, and Edmundo Castillo are all on board. « We have some amazing brands, » McCammon said. « Etro is taking their collection and putting it online directly from the showroom [with us]. I don’t think they’ve ever done that before. So I’m very excited about them. Giambattista Valli is going up next week as well. »The site is also placing focus on items that won’t be available anywhere else—and on brands that aren’t as widely available or known. « I want to showcase designers the average consumer wouldn’t see, » McCammon continued. « Some up-and-coming brands in Italy, for example, who make amazing quality products, but maybe don’t have a global distribution platform yet or representation in the U.S. [can now offer] exclusive first access. » One of those brands currently available on Bonfaire, Italian handbag label Innue, « has been one of our top-sellers, » he added.For now, Bonfaire is sticking exclusively to accessories. « It’s the passion of the founders of the company, » McCammon explained. « And we just felt that accessories have a much wider appeal [than apparel]. They’re just more universally accessible. » But that doesn’t mean they won’t be adding more options in the future: « Maybe [we’ll do] more categories in the accessories space, like small leather goods or sunglasses. » – Continue Reading BelowELLE.com got a preview of the Etro trunk show, launching next Monday, October 8—see the images above and below.Photo: BonfairePhoto: BonfairePhoto: BonfairePhoto: Bonfaire

Bonfaire Accessories Online Trunk Show – Keiron McCammon Interview

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