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« Heritage’s experience with backing founder-owned businesses

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Troy-based Continental Services has received funding from a Boston-based private equity investor, the firm announced Wednesday.New Heritage Capital LLC www.pbvw.be , which targets founder-owned businesses, backed the food management company through its Private IPO solution. The program provides owners with strategy, operational and financial consultation to help grow their companies.Terms of the deal were not disclosed.Continental CEO Jim Bardy www.pbvw.be , who founded the company in 1989, will continue to lead the company’s strategic planning and operations. »Heritage’s experience with backing founder-owned businesses will prove invaluable as we enter our next phase of expansion with a continued focus on delivering industry-leading service to our customers, » he said in a statement.Continental is Michigan’s largest food services company with a staff of more than 900 that manages more than 1,400 events each year. The company has 10 brands, including Market Twenty 4 Seven, which offers vending services; Forte Belanger, which offers event management; Infinity-Ovation Yacht Charters; Continental Café and Catering; and the Waterview Loft event venue.Some of the company’s clients include DTE Energy Co., the Kresge Foundation, and the University of Michigan.Melissa Barry, a partner at Heritage, said this is the firm’s first investment in the Detroit area, calling it a vibrant community that will continue to grow. »We think the food service space is really interesting due to the ongoing transformation in how employers are starting to think of food service as a way to attract and retain employees, » she said. « Good food service offerings improve employee wellness, satisfaction and collaboration. We like companies who are playing into those dynamics and Continental is at the forefront of this trend with its high-touch, innovative and collaborative service offering. »

Continental Services in Troy receives funding from private equity investor

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